Featuring Annabel Sall, CEO of Think PR
Episode Overview
Welcome to Taproom Talks! In this episode, our host Kenny Dooley sits down with Annabel Sall, the dynamic CEO of Think PR. Get ready to hear Annabel’s remarkable story of building a leading energy-focused PR, marketing, and design firm from the ground up over 21 years.
Annabel takes us back to the beginning, sharing her vision for Think PR: to champion SMEs in Aberdeen. You’ll discover how she networked her way through the local business scene, securing her very first client, a connection she maintains to this day. Learn about Think PR’s impressive global expansion, as Annabel forged vital relationships in key energy hubs like Dubai and Houston, all while navigating the unique challenges of running an international business from Aberdeen.
But Annabel’s impact extends far beyond business growth. She’s deeply committed to the community, serving on the board for Autism & Neurodiversity North Scotland (A&ND) and actively contributing to Women in New Energy. Hear about the heartwarming success of their recent fundraising dinner, which raised an incredible £68,000 for A&ND, and why she believes in empowering charities through effective profile raising and public engagement.
Annabel also gets candid about the realities of entrepreneurship, from managing financial responsibilities to adapting through oil price crashes, unpredictable energy markets, and global pandemics. This conversation is a powerful testament to resilience, the enduring strength of relationships, and the relentless drive to continuously learn and adapt in a fast-paced industry. You won’t want to miss it!
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